Advocacy at ANF

Stories - and the words and images used to tell them - matter. Repeat them over time, and they become the defining narrative of a people and place.

Storytelling is the most powerful way for donor and non-governmental organisations to convey their work because stories allow audiences to connect on both an intellectual and emotional level.

The Global Media Index 4 Africa is a way for ANF to address the way international outlets and agencies cover Africa.

This is a theory of communications that can be applied by communicators, particularly those in the development sector, to change the way they present their work and storytelling in Africa.